Znakomici has prepared corporate video material for Kenexa, a leader in the field of Human Resource Management. Znakomici’s professional approach to corporate video production was recognised by the company’s Polish division.

Kenexa offers its services around the globe, with Kenexa offices located in 58 countries (including 4 offices in Poland). Kenexa, an American corporation, takes advantage of a unique combination of software, science and business process optimisation.

Producing a good corporate video is always a challenge, particularly when dealing with a company like Kenexa. Fundamental to the success of any production is defining the precise goals of the project. A corporate video must select and adapt its style to meet previously defined goals, while simultaneously, if necessary, maintaining the corporate identity of the given company. Among the many requirements of a corporate video the main one is to have a precisely defined effect on the ultimate viewer, which means knowing who will watch the video. What will be the expectations of the corporate video’s intended viewers? And what response are we trying to provoke?

A professional corporate video that is modern and dynamically edited is a perfect tool for either boosting sales or creating an appropriate corporate identity. The range of applications for corporate videos is, however, wider. corporate videos represent a company and/or its products – and therefore influence sales by addressing both consumers and employees (motivating them to sell, or training employees using video material). Corporate videos can also be used for internal communication within companies, providing a straightforward means of presenting a company’s achievements and plans, often by chronicling the company’s life – reporting on fairs, conferences, seminars, internal presentations, product tests etc. Corporate videos can also assist with Public Relations.

The ability to transmit video over the internet also makes it possible to broadcast corporate videos and make them available to a wider audience. As a result companies can represent themselves to their clients as well as potential future employees. Corporate videos increase brand awareness and help to build a corporate identity.

Corporate videos are therefore a perfect means of conveying information. This has led to corporate videos long since having acquired great significance for corporations and other large companies who have discovered the huge marketing and Public Relations potential of corporate productions.

Watch corporate video material for Kenexa